PSAid “Cash is Best” Winner

Raising Awareness About Unsolicited Donations

PSAid is a nationwide, annual contest that calls for Public Service Announcement (“PSA”) entries that demonstrate why monetary donations are the most effective way to support international disaster relief.

The USAID Center for International Disaster Information works to inform the public on the most effective ways to donate after disaster strikes. Unsolicited items can clog supply chains and disrupt disaster operations by taking up valuable space needed by aid groups to receive and distribute critical relief supplies. Cash donations, by stark contrast, can be used immediately by relief organizations to purchase exactly what is needed, when it is needed. Monetary donations enable aid groups to purchase culturally and nutritionally appropriate provisions close to the disaster site. And since they’re bought locally, they also help support the local economy.